15 LinkedIn Marketing Hacks to Grow Your Business

If you are looking to build brand awareness and network with consumers, LinkedIn is a great platform. It is a professional social media channel that can help you create and nurture business relationships.

Before getting into the marketing hacks, you need to first understand why LinkedIn marketing is important for your business.

LinkedIn Marketing: What Is It?

LinkedIn is not just for growing careers and networks. It can also be used to grow businesses. If you use the platform well, you will find partners, employees and even customers.

Why a LinkedIn Marketing Strategy Is Important

Unlike other social media platforms, LinkedIn is not commonly used to market or push products. So your LinkedIn strategy should be different from that of other platforms.

LinkedIn is an exceptionally effective marketing tool if used correctly. The social media platform generates 277% more leads than Facebook.

Setting Up Your LinkedIn Page

Building a business page on LinkedIn is free. You only need an email and the name of your company.

• Go to the LinkedIn homepage and click on the Work icon (top right corner).
• Click Create a Company Page then pick the…