A Beginner’s Guide To Successful Email Marketing

Even with the rise of social media, email is still an important part of most people’s lives. So if you are an entrepreneur, one of the best things you can do for your business is build a lucrative email marketing campaign. Many people, however, have no idea how too.

Everywhere people look they are met with advertisements, pitches, and all kinds of interruption. Although you might think yours is unique, the reader, most likely, cannot tell the difference. Never forget the space that you are in and always have your best manners. Being in another person’s inbox is similar to being invited over to their house for dinner. If your host requires you to take off your shoes, you do not argue.

The same case applies to email marketing, it is their personal space and you have to be respectful. Acquiring permission is the first step to having a successful email marketing campaign. You need to have a sizable email list. You might do this by giving freebies, offering product updates, or a newsletter. There is no right or wrong way between the two, provided you express a clear purpose when requesting someone’s address. Make people excited to give their addresses instead of just writing, “enter your email for updates”.

Great email service providers strive to ensure that major ISPs do not block your emails. They have no control…