Finding a Niche as a Self-Publisher

Author Adidas Wilson
7 min readOct 24, 2020

Finding a profitable niche is no easy task for any aspiring self-publisher. Many new authors think they can just write a book about anything and they will make money. Too bad this is never the case.

If you are looking to make money from your book, you have to tap into potential readers’ interest. Find out what people would like to read. What information or answers are they actively seeking? You may write a great book, but if nobody is interested in the topic, it will not sell.

The advantage of writing something you are passionate about is that you are likely to write a great book since you are interested in the topic and you are conversant with it. However, the downside of this tactic is the subject may not appeal to readers and it ends up not selling. If no one likes the topic, it doesn’t matter how good the book is or how much effort you will put in marketing it.

If you publish a book on a topic that is in demand, its chances of success will be high, and the launch is very likely to be a success. Take your time and find out what books are selling well. Know what the readers want, what they are looking for and what they are interested in. You are likely to get a profitable niche this way.

1. Find Best Selling Lists

Visit sites like Amazon, Barnes & Noble, or even just Google and search for best selling lists. Go through the lists and try to find a pattern or correlation. If you find a certain topic dominating in the top one hundred, for example, diets and weight loss, then you know that people are interested in that niche.

It is wise to narrow it down further to a specific category or a specific book. Amazon lets you look at how well (or not) individual books are selling and they rank the books. So you will know what might sell and what might not.

2. Go to Bookstores

Not many people try this, yet it yields results. Bookstores will always place their best sellers at the front. See if there are similar topics on display. Going to a bookstore will also help you choose a topic because you can copy one.

Another tip is to hang out at the store and see what book attracts people’s attention and what section most people frequently visit.



Author Adidas Wilson

Adidas Wilson was born in Chicago, surviving a near death experience driving off a bridge in an 18 wheeler and getting hit by a train. Author and Motivator