How Does the LinkedIn Algorithm Work?

The updates made to the LinkedIn algorithm over the last two years have caused a 50% rise in viral activity.

The product management senior director, Pete Davies, says that the mantra is, “the people you know talking about the things you care about.”

This is a simple principle, both in practice and theory. And you can use it to your benefit.

How Does the Algorithm Work?

There are two primary goals:

• Promote engagement
• Prioritize relevant content

Relevancy is prioritized over recency. The homepage feed shows you “top” posts by default. But you can choose to see “recent” posts.

This update encourages small accounts to create content and increases engagement.

The Top Three Ranking Signals

These are the three signals used by the LinkedIn algorithm to filter and then rank posts.

Personal Connections

Following people on the platform doesn’t mean that you know them personally.

To determine personal connections, the algorithm considers explicit and implicit signals. It checks your recent interactions and the information on your profile.