The updates made to the LinkedIn algorithm over the last two years have caused a 50% rise in viral activity.
The product management senior director, Pete Davies, says that the mantra is, “the people you know talking about the things you care about.”
This is a simple principle, both in practice and theory. And you can use it to your benefit.
How Does the Algorithm Work?
There are two primary goals:
- Promote engagement
- Prioritize relevant content
Relevancy is prioritized over recency. The homepage feed shows you “top” posts by default. But you can choose to see “recent” posts.
This update encourages small accounts to create content and increases engagement.
The Top Three Ranking Signals
These are the three signals used by the LinkedIn algorithm to filter and then rank posts.
Following people on the platform doesn’t mean that you know them personally.
To determine personal connections, the algorithm considers explicit and implicit signals. It checks your recent interactions and the information on your profile.
You may not like the content that all your personal connections post. So LinkedIn assesses your interests based on the hashtags, pages and people you follow, as well as the groups you have joined.
When it comes to this component, there are two stages.
First, LinkedIn evaluates how likely you are to react, comment or share a post based on what you have interacted with in the past. It also checks the people you interact with the most.
Secondly, how quickly a post starts getting interactions also matters. Posts that get feedback quicker are more likely to be shown in the feed.
Beating the LinkedIn Algorithm: 8 Tips Be Relevant
Know your audience. That is very important. Check your competitor’s audience and use analytics from your other social media platforms to build a persona. This will help…