How to set up Google Ads for your small business — SEO Matrix Unlocked

Setting up Google Ads for your small business is a strategic way to drive targeted traffic to your website, increase conversions, and ultimately grow your business. Google Ads, formerly known as Google AdWords, is a powerful advertising platform that allows businesses to display ads on Google’s search engine results pages and its advertising network. Here’s a comprehensive guide on how to set up Google Ads for your small business:

Step 1: Create a Google Ads Account

Sign Up: Go to the Google Ads website and sign up for an account using your Google account. If you don’t have a Google account, you’ll need to create one.

Set Your Goals: After signing up, Google Ads will prompt you to set your advertising goals. Goals can include getting more calls to your business, directing traffic to your website, or increasing visits to your physical location.

Step 2: Select Your Campaign Type

Google Ads offers several campaign types, including Search, Display, Shopping, Video, and App. For most small businesses, a Search campaign is a good starting point because it targets users actively searching for keywords related to your business.

Step 3: Define Your Target Audience