How to Use LinkedIn for Business: A Step-by-Step Guide for Marketers

LinkedIn is used by over 30 million companies for business. It is more than just a social network that people use to hire top talent. Businesses are using it to sell, connect and network.

So, how can you incorporate LinkedIn into your social media marketing strategy?

Using LinkedIn for Business

First, you need a LinkedIn business account.

Create Your LinkedIn Page

• Go to the LinkedIn Marketing Solutions site and click on their LinkedIn Pages section.
• Click on Create Your Page.
• Choose your business category.
• Fill in your business details.
• Add a tagline and upload your logo.
• Click on Create Page.

Complete the Page

Add more details for visitors to know what your business is all about. This will also boost your ranking in LinkedIn and Google search results.

Add:

• Company description
• Location
• Hashtags
• Custom button
• Cover photo
• Multiple languages