Marketing on Pinterest Means Rethinking the Old Playbook for Social Media

Pinterest is not your conventional social platform. This guide is meant to help you understand the network and how you can use it to reach your target audience.

What Is Pinterest?

It is a platform where users, known as “pinners”, can save pins containing images, descriptions and links onto various boards for future reference. The boards can either be public or private.

A user can create their own pin by uploading links or images manually, finding a pin via search or just by stumbling upon one on their Pinterest feed.

Pinterest is mainly for storing inspiration and ideas.

The Marketing Value of Pinterest

There are over 250 million users on Pinterest. This may not match the number of users on other platforms but it is still something, especially because Pinterest has exceptional selling power.

People go to Pinterest to search for things to buy, not to scroll down aimlessly.

What Types of Businesses Can Benefit from Pinterest?

Online stores with physical goods have a high chance of getting positive results on Pinterest. B2C companies also more likely to benefit compared to B2B.

Who Exactly Uses Pinterest?

Statistically, women use Pinterest more than men. 70% of the users are women while 30% are men. However, more men are signing up on…