YouTube marketing is a great idea but there are over 50 million YouTube content creators. One way to be successful is to make sure that your content stands out.
Another way is to reach and engage your target audience. Most YouTube viewers don’t like ads, so you have to be creative about creating brand awareness and entertaining them at the same time.
YouTube Marketing Strategy
This a 10-step strategy.
Create Your Business YouTube Channel
First, you will need a Brand Account on Google. The regular Google account only allows one person to log in. With a Brand Account, several Google accounts can sign in at the same time, as long as they are authorized.
Research Your Audience
When you open a business YouTube account, you will be able to access the Analytics tab and se your channel stats. You can check your interaction rate, revenue generated, average watch time and view counts.
The Analytics tab displays your subscriber demographics too which is really valuable data. With this information, you will no longer have to rely on assumptions.
Research the Competition
Most of the information you will need is already on the competitors’ channels.
Check the channels and see the least and most viewed videos. The videos will let you know what the audience likes and what they are not interested in.
Don’t forget to read the comments as well and the video descriptions for keywords.
Borrow Ideas from Your Favorite Channel
Why do you love your favorite YouTube channels so much? What grabs your attention every time?
Studying your favorite YouTuber reveals the practices and techniques they use to boost engagement.
Optimize Videos for SEO
YouTube SEO is very important. Here are some helpful tips:
- Choose a catchy title and include the right keywords.
- Make your thumbnail interesting.
- Make the video description compelling.
- Add hashtags to the description.