The LinkedIn Insight Tag: What It Is and How to Use It?

You can use LinkedIn for many things, other than looking for your next job.

The platform has 675 million monthly users. By use of the LinkedIn Insight tag, you have the perfect audience for targeting.

The Insight tag, otherwise known as the conversion pixel or the tracking pixel, can be quite beneficial.

The LinkedIn Insight Tag: What Is It?

It is a JavaScript code installed on website pages. When people visit your website, it leaves a cookie in their browser. So if a LinkedIn user visits your site, you will be able to target them later on LinkedIn.

The Pixel can also track conversions when potential customers get to your site via LinkedIn ads.

Do You Need the LinkedIn Pixel?

Data is extremely important. But how do you collect it if you haven’t set up tracking?

With the LinkedIn Insight tag set up on your website, you will know who visited your page. It tracks events and conversions, letting you know what methods are working and which ones aren’t.

You can track website interactions and retarget lost purchases and leads.

This information also comes in handy when you’re optimizing.