What is a Niche and How Do You Find One?

Author Adidas Wilson
4 min readNov 1, 2020

According to Wikipedia, a niche is “a special place within the scheme of things.” Niche marketing is defined as “the process of finding and serving small but potentially profitable market segments and designing custom-made products or services for them.” So, it is all about finding your special place, and the products and services that fit.

Right from the start, you should understand that your goal in discovering a niche is to concentrate all your ideas and thoughts into the most precise, concise, and focused concept possible. Your potential audience is everyone in the world with computer access and an interest in your site’s topic. Your potential information resources are everything known about that topic. So you want to be sure to have enough information to eventually fill hundreds of pages, and you want to narrow your focus enough that you can be perceived as an expert, as “THE place to go” for information, products, and/or services.

I want to add right now that if your only interest is making money online, this is a difficult area to build a website around these days. That niche was “hot” eight years ago. Most successful internet entrepreneurs in that area say they would not attempt breaking into that niche if they were starting out today. There is just too much competition, there are way too many experts already. Breaking into a niche market…

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Author Adidas Wilson

Adidas Wilson was born in Chicago, surviving a near death experience driving off a bridge in an 18 wheeler and getting hit by a train. Author and Motivator